Email marketing tips and tricks from our team of tech natives

Written by YogurtTop

If you want to CONVERT more sales & grow your business in general, the number one thing you should be doing right now is growing your EMAIL LIST.


Lead magnets are irresistible offerings that deliver a specific chunk of value to a prospect in exchange for their contact information. Examples include e-books, whitepapers, infographics and other downloadable assets.

Create EVERGREEN content

What’s evergreen content I hear you ask? Well, it’s information that stays fresh, sweet-smelling, and tasty for months or even years after you make it (unlike those leftovers in the fridge! Get rid of those carrots Karen, they’re blue!) 🤢 . An example of evergreen content is our blog on ‘copywriting like a boss’. An example of WHAT’S NOT evergreen content is our blog on Will Mellor hosting Midlands Air Ambulance charity ball 2019.

evergreen content

Mix it all together

Now you’ve created an evergreen lead magnet – you’ve urged readers to go get your content for free through a call-to-action on a related blog, you now need a corresponding landing page with a form. This is what the CTA points to. It sweeps readers away to a magical place where you collect their email addresses in exchange for the content. Then you show them what you’re made of with some mind-blowing email marketing campaigns.

There’s never been a better time to hop on the email train and start implementing these techniques…choo choo 💨 And if all else fails, get in touch and let’s see if we can help.

For other helpful hints and tips please visit our blog.

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