If you want to CONVERT more sales & grow your business in general, the number one thing you should be doing right now is growing your EMAIL LIST.
Use LEAD MAGNETS
Lead magnets are irresistible offerings that deliver a specific chunk of value to a prospect in exchange for their contact information. Examples include e-books, whitepapers, infographics and other downloadable assets.
Create EVERGREEN content
What’s evergreen content I hear you ask? Well, it’s information that stays fresh, sweet-smelling, and tasty for months or even years after you make it (unlike those leftovers in the fridge! Get rid of those carrots Karen, they’re blue!) 🤢 . An example of evergreen content is our blog on ‘copywriting like a boss’. An example of WHAT’S NOT evergreen content is our blog on Will Mellor hosting Midlands Air Ambulance charity ball 2019.
Mix it all together
Now you’ve created an evergreen lead magnet – you’ve urged readers to go get your content for free through a call-to-action on a related blog, you now need a corresponding landing page with a form. This is what the CTA points to. It sweeps readers away to a magical place where you collect their email addresses in exchange for the content. Then you show them what you’re made of with some mind-blowing email marketing campaigns.
There’s never been a better time to hop on the email train and start implementing these techniques…choo choo 💨 And if all else fails, get in touch and let’s see if we can help.
For other helpful hints and tips please visit our blog.