Monday 18th May 2020 marked the start of mental health awareness week in the UK and this year, reaching out to as many people as possible, was high on our client, The Kaleidoscope Plus Group’s agenda.
As we begin to see a decline in deaths from coronavirus, it’s clear that the two-month lockdown is going to take its toll on the nation’s mental health for some time to come. So, in the UK’s hour of need #TeamKPG tasked us to bring to life a campaign that will transcend the taboos associated with mental ill-health.
In recent years there’s been a seismic shift in our society’s willingness to be open about mental health and wellbeing, which is great, but it’s important to recognise that there’s still so much to do if we’re to make sure that we don’t leave people behind. For example, we know from research that as well as older people, individuals within BAME communities are also less likely to access mental health support when they need it.
Mental health is still shrouded in stigma and given the current crisis, we hope that the new celebrity ambassadors we introduced to The Kaleidoscope Plus Group will help the charity break down barriers & reach out to as many people as possible.
We’ve worked with The Kaleidoscope Plus Group for over twelve months, and in that time it’s become apparent that there’s so much still to do, to make sure everyone has access to mental health and wellbeing support when they need it most.
In order to spread the message that the Kaleidoscope Plus Group offers one of the most accessible and inclusive mental health services in the UK, we decided that our campaign should actively promote the fact that their services and team understand a multitude of communities and cultures.
Ralf Little, Paul Chuckle, Suzanne Virdee, Romaine Sawyers, Frank Sinclair, Will Mellor and Rustie Lee have all produced a video to mark the national awareness day, where they each talked about their personal experiences with mental health issues such as, anxiety, depression and loneliness.
A simple message, from the heart, spread with the help of media publisher, The Viral Group, to let people know that it’s ok not to be ok, that there is accessible support available and that mental health doesn’t discriminate.
The Kaleidoscope Plus Group operate a range of services to help people with their mental health and wellbeing including their new mental health and wellbeing support line and live chat service, Talk2Us, which is free to use for anyone in the UK. The charity also operates a 24/7 crisis text line for anyone who needs urgent mental health support. There is also a free self-help tool box available on the charity’s website where people can access a range of helpful guides to manage and control their personal mental health.