We’ve all heard the phrase ‘content is king’. And it really is. But, engagement is QUEEN – remember that. The art to great copy is creating content that makes YOU stand out from the crowd, that’s relatable, that’s a joy to read.
Everyone knows that blogging is important, but if you’re not a writer, it’s not the easiest thing in the world to do.
Well, I’m here to tell you that there is a writer inside you! You just need a little help to get going. So, without rambling on any longer, here are my top 5 blog writing tips:
- Know your stuff
- Engagement is Queen
- The psychology behind POWER words
- Create an enticing call to action
- Write as you speak
1. Know your stuff
To be heard, you must first become a trusted authority. Trust in yourself. You know your stuff otherwise, you wouldn’t be in business. Then do your research, read everything you can. This isn’t the quickest of tasks but I promise you it’s worth it! Once you understand what others are doing, DO IT BETTER. Then and only then, will you be able to start carving yourself out as a trusted authority.
A word to the wise: Don’t copy what others create. Learn from it yes but never steal!
Once you’ve found your groove and you’ve begun establishing yourself as a thought leader, it’s time to turn your attention to you readers. Take the time to get to know your audience and understand exactly what they want. Why? Well, when you start writing what your readers want to read, do you know what happens? Your readers start to trust you and they begin to see you as a trusted authority. See the pattern? Then as your influence continues to grow your brand will follow suit! Simple.
2. Engagement is Queen
First things first, you have to commit to your content. Like really commit. Your blog has to be a ‘go-to hang out’ for your readers to enjoy what you create – it can’t resemble a deserted ghost town that occasionally gets the odd lost tourist drop by out of desperation. NO. You’re aiming to create a thriving metropolis of interesting, value-added, insightful wisdom. Do that and you’ll naturally start to boost engagement.
Then, as mentioned above, you need to understand your audience and be able to answer this question:
My blog helps ____ who ____.
i.e. my blog helps empower small businesses who want to understand all things marketing.
So, now you’ve got engaged readers, who enjoy coming back regularly to read your latest posts. Et Voila.
3. The psychology behind POWER words
Power words are exactly that…POWERFUL. Words that pack a punch, that silence doubt, that add meaning and trigger deep emotions.
Use your words wisely to make your reader’s hearts beat a little faster, use nostalgia to transport them back to days gone by.
Also, lose the adjectives. They really are pointless. Replace them with ACTION VERBS! Yeah baby!
Pack a punch with your blogs by combining action verbs, together with power words. Capture your reader’s attention and don’t let go. Don’t be boring. Create great, compact, intense copy that compels your reader to act.
4. Create an enticing call to action
So, you now know what you have to do to create great copy that keeps your reader’s hooked but what happens when they near the end? What’s next? All that hard work could be wasted if YOU don’t tell your reader what to do next.
Trust me when I say that your content marketing will live or die based on your call to action
An irresistible call to action should:
- Be unambiguous and use power words
- Tell your reader precisely what you want them to do
- Inspire your reader to act
- Form a sense of urgency
If you’ve done everything else to make your reader reach the end of your blog, then a powerful call to action WILL convert your reader into a customer. Give it a go!
5. Write as you speak
This is my favourite rule, especially if you’re new to blogging. If you’re still sat there thinking there’s absolutely no way you can create regular blogs that will keep your readers coming back for more, let me ask you a question. Can you speak? Yes? Well before you set out writing your latest blog, start by recording yourself first – get all of your thoughts out of your head. Then you can either refine it or ask a copywriter to help. Easy as that! Here are a couple more rules to send you on your way:
- Use simple words
- Contract words – instead of you are, use you’re. They are – they’re, it is – it’s etc.
- Keep it conversational. Don’t be boring and stiff. No one has time for that shit.
Tah dah! You’ve made it to the end…
…and breathe. I know there’s been a lot of info to take in, so feel free to bookmark my ramblings and refer back when you’re ready to write.
Over to you
Go forth and write.
If you’d love to learn more about blogging or improve what you’ve already created, get in touch: firstname.lastname@example.org – I’d be happy to have a chat about what you’re currently doing, and how we could help kick your writing up a notch.
Good, better, best. Never let it rest. Until your good is better and your better is best.