If there’s one thing I absolutely abide with a passion, it’s stealing. In today’s technological landscape, content theft is one of the biggest problems we fight against, as a marketing agency.
Today, everyone is battling for marketing real estate, and those who lack imagination find it all too easy to just take it, from hard working, skilled content creators!
So, here are some hints and tips about how you can take back control of your communications: If you know the person/company who’s stolen your content, contact them in the first instance and politely (hard I know) ask them to remove it from their site/platform. Chances are it will fall on deaf ears though, if their unscrupulous enough to take what’s not theirs in the first place.
The next thing I’d advise you to do is contact the host of the offending website. There are a number of ways to find out who the host is, most notably https://hostingchecker.com. The host will often take down the thief’s website in its entirety! Vengeance is sweeeet! If your content has been published on a sharing platform, get in touch with the site admin with proof that the content is yours and they’ll generally take it down; they’ll sometimes close the offending account altogether! Good stuff.
If your content is still up on the cheat’s site/platform, turn to Google Webmaster Tools and file a Digital Millennium Copyright Act (DMCA) complaint about the bandit. If Google agrees that your content has been scrounged, they’ll ban the website responsible from Google’s search engines all together…BOOM! Have that!
Hopefully that helps you take back what’s rightfully yours and remind the perpetrator that it’s NOT OK to steal!
To prevent any burglars in the future, it’s a good idea to monitor content that’s particularly precious to you via a monitoring service like Kantar, or Google Alerts. Make sure you have a clear copyright notice on your website too.
“The robbed that smiles, steals something from the thief”
Peace out ✌🏻